Originally, this was the logo for a rebranding of "Trader Joe's" that I did for "Corporate ID" class in college. We had to remake everything from stationary to banners and designs on trucks. I took it further by not only coming up with a new look, but a backstory to go with it. My "Trader Joe's" is from an imaginary future. It is in a city located on an island in the sky. I was going for a futuristic Art Deco aesthetic. I even branded soem jet packs and a hover truck. There were two separate color schemes for this branding: On land and on the floating island. This particular version is the universal black and white rendition. I liked it so much that for a while, I considered making it my own logo.